In this episode of the No Footprints podcast, hosts Sheldon Young and Jason Moreau welcome Christina O'Keefe, the Regional Head of Sustainability for North America at Kerry. Christina shares her journey into sustainability, emphasizing the importance of integrating sustainable practices into business strategies. The conversation explores global collaboration in sustainability, the definition of sustainability at Kerry, and the challenges faced in the food industry. Christina highlights the significance of customer engagement and the role of the Kerry Health and Nutrition Institute in bridging the gap between science and practical application.

Chapters 

00:00 Introduction to Sustainability Conversations 

06:41 Guest Introduction: Christina O'Keefe 

08:04 Christina's Journey to Sustainability 

10:11 Global Collaboration in Sustainability 

11:25 Defining Sustainability at Kerry 

13:10 Christina's Role in Sustainability Leadership 

19:34 Engaging Customers in Sustainability 

22:54 Driving Internal Sustainability Initiatives 

25:19 Sustainability as Competitive Advantage 

26:37 Understanding Consumer Personas in Sustainability 

27:45 The Cost of Sustainability: Bridging the Gap 

31:08 Challenges in the Food Industry: Scale and Cost 

34:34 The Role of the Kerry Health and Nutrition Institute 

38:48 Advice for Early Career Sustainability Professionals 

43:34 Progress Over Perfection in Sustainability Initiatives