CJ Rapp, founder of Karma Water, is on a mission to shake up the beverage industry, transforming water to wellness. In Kristi Bridges' conversation with CJ, he talks about his long career in the beverage industry and experience with his first brand of energy drinks, Jolt. They discuss the story of Jolt and why CJ decided to make a pivot into the health and wellness space with Karma. They also talk about the Karma launch strategy, involving a process of iteratively improving through a slow rollout on a shoestring budget, and how this attracted the strategic partnership of beverage giant Constellation Brands. Tuning in, you’ll hear perspectives on the burgeoning cannabis industry and CJ’s plans to release a new CBD product as soon as regulations allow for it!