“Something that I think any company can do better on, is creating that kind of performance culture around always looking to maximize and optimize. That only happens if you’re getting feedback on your work.”On today’s episode of The Irresistible Factor, Kristi is sitting down with Colin Schilling, the Co-Founder and CEO of Schilling Cider. Schilling Cider is the second largest producer of cider in the nation by volume, but that isn’t their biggest claim to fame. What really makes Schilling stand out from its competitors is its commitment to sustainability and a people-first company culture.Colin quit his first (and only) corporate job after less than six months to start producing the very first canned cider in the United States. Over the past ten years, they have failed fast, made some big pivots and seen huge success.In this episode, Colin shares the story of Schilling Cider, from making beverages for fun on his family’s farm during his childhood, to creating a successful company with culture that is best-in-class. Colin shares the mistakes he’s made with distributing too broadly early on, and some lessons he has learned along the way. Even more interestingly, Colin also shares why he is actively trying to slow down growth and take a breath – yes, you heard that right! Schilling Cider is doing things differently from almost everyone else in the beverage space; tune in to hear how!