Corey Scholibo is the Co-Founder, President, and COO of Wile, a company that’s brave enough to take on a taboo subject — perimenopause and menopause.On this episode of Kristi Bridges’ podcast, The Irresistible Factor, Corey, and Kristi discuss what Wile does, and why its target audience is so important, along with the archetype Wile has created for women often overlooked in the market. Additionally, Corey shares his opinion that the attitude of “grin and bear it” through menopause is patriarchal and unnecessary.“[Menopause and perimenopause] is not a dysfunction,” Corey says. “It’s not a system not functioning appropriately; it’s functioning exactly as it’s supposed to. We can do dramatic things to make it very different for you but there’s no avoiding it.”Together, Kristi and Corey explore why women in their 40s are craving the ability to have a voice, and how Wile helps fulfill that desire. They also look at Wile’s challenges and successes, marketing, and branding, where the name came from, and the lessons Corey has learned from working in this industry.Importantly, Corey shares his views on asking for help, and divulges advice on entrepreneurship: “If you are worried about rejection, you’re in the wrong business.”