“Of course, you have to fight for your right. Beastie Boys said that, right? You got to fight for your right every single day. I think the people who rest on their laurels, die, especially in consumer because it is so competitive. And if you found something that works, there's going to be 10 people after that the next year or 20 the year after that, and so on and so forth.”Joining us today on The Irresistible Factor is Daina Trout – passionate nutritionist, Co-Founder and Chief Mission Officer of one of my favorite brands, Health-Ade Kombucha. When Daina met her husband, he was told he had to be on medicine for life due to extreme gut issues. Daina was able to heal him entirely with a daily fermented food. Daina quickly learned about the power of fermented foods, specifically, Kombucha. This is what inspired Daina to start Health-Ade alongside her husband and best friend, Vanessa. Their goal was to create the highest quality, best tasting, and most functional kombucha in the market. Today, even among 200 (most of them new) kombucha brands, Health-Ade remains at the top. Daina talks about how every single small decision she made about the brand was intentional (the name, the shape of the bottle, etc.) and has kept them relevant and desirable in a now extremely saturated market. Daina also emphasizes the importance of being aware of competition, but remaining authentic and true to your brand's values as a formula for success and keeping consumers engaged. Tune in for some valuable advice from a pioneer in the health and wellness world.