“One of the superpowers of an entrepreneur is the ability to get hit in the face with a shovel and get up and go, ‘I’m okay, I’ve got this.’”

Today’s guest is David Spungen is a partner and wealth advisor at Corient, who happens to work with a lot of founders in the CPG business. He’s heard it all and isn’t pulling any punches when it comes to the challenges of being a founder. Especially in this financial climate. 

David and Kristi talk through ALL the challenges of starting a food and bev company in the extremely oversaturated market and how to navigate raising in today’s tricky economy. They also talk about why market research is essential when starting a brand, alternatives to venture capital, and why resilience is imperative. We dig deep into the importance of recognizing your strengths and weaknesses as a founder and reaching out for support when you need it. 

David also happens to have a fascinating story about how he wound up falling in love with food in the first place. It’s a must for foodies! 

 Here’s what you won’t want to miss from the conversation: 

• How David’s experience in a restaurant put on on this path
• Navigating the oversaturated CPG market 
• Some of the biggest mistakes David has seen founders make
• How David can help and the best time to reach out to him