John C. Havens interviews Elliot Kendall of Universal Music Group and Del Breckenfeld of Fender about Del's book, "The Cool Factor: Building Your Brands Image through Partnership Marketing."

Interview with Del Breckenfeld and Elliot Kendall

Wiley aspires to be a valued and respected provider of products and services that make important contributions to advances in knowledge and understanding, a role that is essential to progress in a healthy and prosperous society. While fulfilling this role, we strive to build lasting, collaborative relationships with all of our stakeholders. We are dedicated to sustaining Wiley’s performance-driven culture, which requires our unwavering commitment to the highest standard of ethical behavior and integrity in everything we do.

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Interview with Del Breckenfeld and Elliot Kendall

Interview with Del Breckenfeld and Elliot Kendall