In this episode, Matthew talks to Dr Allison Hui - Allison is a Lecturer in Sociology at Lancaster University whose research focuses upon practice theories, diverse dynamics of contemporary consumption, methodological innovation and leadership for social change. She is passionate about engaging in pedagogical conversations across different levels of education and inclusive, student-centered initiatives. In this episode Allison talks about the importance of research methods and methodologies and the importance for students to understand the processes behind research.