Emma Valentiner, Director of Strategic Content at CanIRank, an SEO software platform that uses AI to provide specific action recommendations, shares how the platform supports B2B marketers with improving SEO, why it's so important to layer SEO into other marketing activities, and why small search volumes in B2B can drive really valuable and qualified leads. 

She also discusses why it's important to 'take all the voodoo out of SEO' to be successful, and shares her tips on how people generating content can rank higher.