Fail Fast Podcast-Video

Interview with entrepreneur Matthew Ankerstein Founder of Bee Influenced in Edmonton Alberta


Listen Later

Quin Amorim interviews Matthew Ankerstein.
Matthew is an entrepreneur from Edmonton Alberta.
A marketer with a BBA from University of Alberta who graduated without student debt
Matthew's story involves selling door to door in Saskatchewan without any training. But he is glad he did it...
Matthew Ankerstein a young entrepreneur with BBA from the University of Alberta
Matthew is the founder of Bee Influenced podcast, a weekly show where he interviews entrepreneurs.
Below is a machine written transcript, while it's getting transcribed by a pro... (Don't take the bellow text too seriously)
Matthew, how are you?
Very good. So, Matthew, today, of course, we're not here to talk about any successes, so...
Matthew: Ok, lol
Quin: Of course if it comes up we can, oh yeah, we'll follow along.
But, do you have - of course, everybody has failed and not everybody loves, not everybody loves failing, let's put it that way –
but do you have a failure do you want to share with us, something that was a point in your life that you felt was not so good?
Matthew: Yeah. I mean, like, I don't always look...like the way I look at failure is really different than what I used to look at before I really went through [inaudible 01:29] program.
The way I used to look at it was...and I still...maybe I actually...now I think that I really looked at it the same way. I look at it through - it's an experience and that failure is actually a good thing in a lot of ways. I think that if you don't have failures and you're not really trying anything new then you're not even moving yourself forward. So, when I recall the past year of my life, when regards...I'd just graduated from school back in May last year 2017. I worked every Summer see out school for four years, did construction jobs, operated heavy equipment, did landscaping. A bunch of different things to really afford the luxury to be able to go through school for four years and not have to take on student debt and stuff like that. As long as a major win, but as soon after I graduated out of college, out of the need for a BBA, I went into a job doing door-to-door sales actually. It's for an alarm securities company...I'm actually...I'm not going to name the names or [inaudible 02:27] to protect the identities and stuff. Just going through my experience I really wanted to become a really good, high-performance individual. I really wanted to build out my sales career in a lot of ways, and I went out within a week - actually after I graduated, I graduated on the Friday of May 5th, I think [inaudible 02:51] last year, and I wanted to go job interview the day before I graduated, got it, and then I got shipped out through this guy that's actually did door-to-door sales on the Monday without no training or anything like that. And, what I really learned from that experience, in short, was that...I'm [inaudible 03:10]...idea that when I look back I would say I honestly...[inaudible 03:14] I did door-to-door for about two months - it was a little under two months but a large part of the reason why I had this job was because I wasn't making enough sales for myself to keep going at the end of the day, just being a recent graduate about four years throughout school. Money was a little bit tight at time, but at the end of the day it didn't work out, the sales career didn't work out with doing door-to-door. But, something that I really hoped was going to be really good just didn't work out. But I look back at those times of my life and I think to myself "Man, did I ever learn a lot." I learned like, man...I learned so much about framing, how you frame a conversation, how you lead to a sale; more of that stuff that I learned doing door-to-door sales and practicing it. Ten doors slammed in my face a thousand times really helps me do what I do say. And so, when I'm analyzing marketing copy or sales copy I can understand how the consumer really feels and how they go through that experience. So, we know...it's
...more
View all episodesView all episodes
Download on the App Store

Fail Fast Podcast-VideoBy Digital Marketer, Advertising and Social Media Expert: Quin Amorim - Amazon FBA Seller & Online Marketing