“The most difficult thing or the uphill push has always been that we are ahead of a trend – everywhere.” 

Kristi is joined by Eva Maran of Shroomwell on this episode of The Irresistible Factor. Shroomwell is a mushroom company at the core. They create functional products from the mushrooms they grow themselves on their farms in the very small country of Estonia. Shroomwell was a true pioneer of the medicinal mushroom craze and now their biggest challenge is staying ahead of the trends in this rapidly growing category.

Eva talks about the incredible medicinal power of mushrooms and shares some really compelling (almost miraculous) stories of why the brand was started. She talks about their careful and methodical expansion into the US market  and how important the education component is going to be. 

Here’s what you won’t want to miss: 

- The truly incredible healing powers of their mushrooms
- The products that have made a really positive impact and got Shroomwell launched
- The importance of the  form of the product to the efficacy
- Which  US store shelves make the most sense for them
- The importance of finding partners who align with your vision