Geoff Alexander, President and CEO of Wow Bao, has a unique business concept that pushes boundaries.In 2017, Wow Bao’s parent company, Lettuce Entertain You Restaurants, had an idea: They wanted to create a product that could help restaurants and catering businesses that were really struggling. Geoff shared that the company considered catering companies that do one big order a week, then sit dormant; the ice cream shop that isn’t working over the summer; and the hotel that has a whole room service staff, but isn’t producing to its full capacity. Host Kristi Bridges and Geoff talk about how all of these businesses could benefit by selling Wow Bao — fast Asian-inspired street food. (The company sells bao, pan-seared potstickers, steamed dumplings, rice & noodle bowls and more.)In the pandemic, this idea exploded, with ghost kitchens operating all over the country. Wow Bao had always been on the cutting edge — opening on college campuses and at stadiums, using technology in the early 2010s. Wow Bao was able to adapt quickly, especially with Geoff at the helm.On this episode, Geoff shares how the company expanded, advice for entrepreneurs, the challenges and growth they’ve navigated and so much more!