Henrik Pedersen lives for 2 homes - Denmark and Ukraine - and thus, his experience and insights may be of a good value to Danish businesses thinking about Nearshoring. Henrik shares his precious experience working both with Ukrainian and Danish IT markets and describes the differences in business culture, approach, and mentality. We’ll see what concerns Danish people may have while considering nearshoring in Ukraine and why they may prefer Ukrainian software engineers as their tech team augmentation.

Time stamps:

0:26 - 1:50 Short intro. Who are you and what do you do?

1:51 - 3:18  Is it because Ukrainians and Danes are so much different or so much alike? What keeps you magnetized to Ukraine?

3:19 - 5:10  What Danish brands, which are already present in Ukraine, can you bring up?

8:35 - 10:19 What are the perceptions about Ukraine of a typical Danish person in Denmark who manages the department or runs a small business? What do they know about Ukraine?

10:20 - 12:00  How do clients from Denmark feel about collaborating with Ukrainian development teams? How do they feel if Ukrainians are their colleagues?

12:01 - 14:37 Is it typical for a Dane to be open in communication and invite employees to Denmark to parties? As Mobilunity clients do that!

14:38 - 16:37 What is the biggest challenge for Danish business in using nearshoring from Ukraine?

16:38 -18:17 What advice would you give to Danish business thinking about trying a nearshoring model with Ukraine specifically?

19:25 - 20:34 Conversation summary from Cyril, Show Host

#nearshoringservices #nearshoring #itnearshoring #ukrainenearshoring #denmark #ukrainenearshoring #nordic #scandinavia