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Hugo Soto is the author of the Analyst Mindset a book that details the necessary mindset needed to make data driven decisions in corporate & small business settings, focusing on understanding, cleaning, dissecting, and presenting data, to create actionable business insights.

In this episode we chat to Hugo about the journey that bought him to publishing the book and practical application of the Analyst Mindset to everyday work to help refine the decision making process. We also look at the Business Intelligence market and get Hugo's views on how organizations can unlock more value from the tools that are currently available.

To purchase The Analyst Mindset on Amazon

To connect with Hugo on Linkedin

Hugo's website https://dailygametheory.com/