Jake Kneller wanted to bring a truly healthy product to the frozen aisle. And so, he co-founded Sweet Nothings, a brand of convenient, ready-to-eat, spoonable smoothies made with organic fruits, nuts and seeds, where he’s now CEO.On this week's episode of The Irresistible Factor, host Kristi Bridges talks with Jake about all the frozen food space has going for it. Together, they dive into why the frozen food aisle’s options are so often unnecessarily unhealthy options, and how Jake and his team set out to create something better. They also explore why Jake is so passionate about food that’s not just “better for you,” but truly good for you.Jake tells Kristi that the company initially aimed to create a product for cafeterias, before COVID forced them to pivot. And even then, Sweet Nothings faced challenges of getting distribution in grocery stores, and struggled with getting a new customer to make that first purchase.Listen to hear Jake’s advice to founders, why hiring the right people is important, and how you can differentiate your brand from the rest!