Delve in to the choc-filled world of James Cadbury, great-great-great-grandson of John Cadbury (of Dairy Milk etc fame), contestant on ITV's Dragon's Den and founder of Love Cocoa. We go into the history of Cadbury and what happened there, then he explains what inspired him to set up Love Cocoa AND why he turned down the Dragon's offer! WARNING: This one will make you hungry!

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