“The name of the game is who has the most grit. It’s not who’s the smartest in the room, it is not who has the best idea; it is who is just willing to get back up.” 

Today Kristi is joined by the inspiring Jamie Smith, Co-Founder and CEO of Innovative Pet Lab.

Innovative Pet Lab (IPL) is on a mission to empower pet parents with at-home testing and personalized solutions to help pets live longer and happier lives.  

In this candid conversation, they talk about what it’s like to launch a wellness company in the fast-growing pet category. Jamie shares the highs and lows (and there are plenty of both) of launching a new product in a relatively unknown category. They not only have the challenge of  creating awareness for their brand but also have to educate consumers on a whole new category.  

They also discuss the  balancing act of being a female, empathetic leader while also making the tough calls that all successful business owners need to make. 

Jamie is the perfect combination of grit and grace.  Don’t miss this one. 

You'll also hear: 

• Her path to becoming a founder
• The importance of wellness for pets too!
• How and when Jamie knew that her business idea was viable and primed for longevity

Jamie is giving listeners 15% off any of their products with code “petday” through their website: 

https://innovativepetlab.com/ 

Enjoy!