EDJ Podcast

Interview with Jason Babcock: Eye-tracking, Software, and the Future of Marketing


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In this episode of EDJ Podcast, we speak with Jason Babcock, the CEO, and Founder, of Positive Science, a company that develops custom eye-tracking systems for Mac OS. We speak about why eye-tracking is pivotal for understanding human action and what the start-up journey is like. Jason Babcock has been developing eye-tracking solutions for over eleven years and has been in the imaging technology industry for almost twenty.

 

Relevant Links: Who is Yarbus?

 

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Soul Power

https://soundcloud.com/user-404640977

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EDJ PodcastBy Josiah Fragnito & Dennis Pavlyuk