<p>Waterloo is pure flavor artistry in purified sparkling water with amazing bold flavors! They're uniquely refreshing waters that awaken the senses.Listen in to hear how they built this irresistible brand.</p>

Waterloo is pure flavor artistry in purified sparkling water with amazing bold flavors! They're uniquely refreshing waters that awaken the senses.Listen in to hear how they built this irresistible brand.

Interview with Jason Shiver — CEO of Waterloo Sparkling Water

<p>The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.</p>

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The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.

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Interview with Jason Shiver — CEO of Waterloo Sparkling Water

Interview with Jason Shiver — CEO of Waterloo Sparkling Water