In this episode, I talk with Jeff Dudan, CEO of Homefront Brands in Huntersville, North Carolina. Jeff talks about how he got into franchising and lessons he has learned about how to help franchisees get off to a great start over the past thirty years in multiple brands. He also details about their five franchise brands (Window Hero, Top Rail Fence, Temporary Wall Systems, The Designery, and Yard Patrol Pros). He also shares how he is coaching new franchise candidates and helping owners through his weekly and monthly coaching sessions and how their discovery process works. His mantra of "Start Well, Go Well" is a key part of what has helped them grow their franchise brands so successfully over the past few years.