Founded in 2005, NuFACE is the global leader in at-home microcurrent beauty devices and skincare products. With 17 years of driving expertise in microcurrent technology, the brand has seen consistent growth and in 2021 surpassed $150 million in retail sales. Yet they still have to keep reinventing themselves.In this episode of The Irresistible Factor, Kristi sits down with CEO Jessica Hanson and Co-Founder Tera Peterson to talk about the highs and lows of steering a female-led family business with such a deep history. They take a look at the brand’s focus on education, innovation, and community and find out how Jessica and Tera are approaching some of the unique challenges that come with the territory in the emerging beauty tech space. Through category-defining products, proven results, endorsements from skincare professionals, and celebrity clientele, NuFACE has gained a growing base of loyal customers.If you want to know more about the value of partnership, user-driven innovation, and utilizing social media platforms to market and educate consumers, you won’t want to miss this inspiring conversation with NuFACE executive powerhouses, Jessica Hanson and Tera Peterson.“We don’t look outside. We only look at ourselves. Yes, we know what everybody else is doing, just because it’s fascinating, [but we] don’t base innovation off of what they’re doing.”