Get your product into retail stores with Jim Debetta

Whether you are just starting out or have an organized business with retail-ready products, my personal coaching programs and "inventor friendly" affordable audio CD products will help educate and guide you. The business of inventing can be very intimidating and risky, especially for those that are not well-armed with the proper knowledge that is needed to succeed. The first step on your journey is to get educated. Learn all you can. Work with the very best people in the industry. It's about spending your hard-earned dollars correctly and avoiding massive mistakes which can devastate your business before you even have the chance to get started. Making money with your invention can be a reality!

Jim DeBetta's product development and sales experience has amassed millions of dollars within the retail selling world. Known nationally as a trusted coach and mentor to thousands of inventors and entrepreneurs, he knows how to take new ideas from a sketch on a napkin to selling the final product to major retailers worldwide.

Jim's career in retail began at an early age with the family business - a fireplace and home hardware company. After graduating from college, Jim went home to help expand the business from a small successful operation into a multi-million dollar business and became one of the most recognized and respected store of its kind on Long Island. Jim stimulated new business, purchased products from all over the world, and ran the overall daily operations.

Jim decided it was time to grow and joined a start up firm that imported binoculars, telescopes, and optical products for children. His retail customers included a "who's who" in retail such as Target, Wal-Mart, Radio Shack, Sears, Michael's, Cabelas, Home Shopping Network, Bed, Bath & Beyond, Discovery Channel Stores, Costco, and many others. Jim employed nearly 20 people inside and had dozens of sales reps all over the US, Canada, and Europe. Ultimately, Jim helped expand the company from virtually no significant revenue to a leading brand in the industry that has sold more than 50 million dollars of product since the mid 1990′s. When Jim was ready for a new adventure, he left the company as President and Chief Operating Officer.

Jim decided he was ready for yet a bigger challenge and joined a leading premium incentive company as their National Key Accounts Manager. Jim represented major national brands for this $100 million a year premium incentive firm such as Toshiba, Sony, Nikon, Nautilus, Movado and others. The products were used to create various incentive programs for fortune 1,000 companies around the world.

Jim's experience has reached far and wide working with various products, retailers, manufactures, and factories. He knew it was time to help those that had a product in mind or ready for production. His goal was to teach others the process without unnecessary expense, time and red tape. That is how DeCavi Corp was born.

As the founder of DeCavi Corp, Jim has helped thousands of inventors and start-ups learn how to get their products developed and sold to major retailers. Jim then merged his firm with the renowned Slingshot Product Development Group which employs a team of 35 engineers, designers, and marketing experts who help individual inventors and Fortune 500 firms alike. Both are recognized as leaders in the inventor product development and commercialization arena. Today, Jim continues to broaden his reach into the world of consumer products and has formed DeBetta Enterprises which is a private consultancy that coaches and advises inventors and entrepreneurs on everything from manufacturing to sales and marketing of consumer products. Jim previously headed up the Retail Distribution arm of Kevin Harrington's TV Goods corporation which today is fueled by the hit ABC reality show Shark Tank. He is also the author of The Business Of Inventing, has spoken at nationally acclaimed events such as Tory Johnson's Spark & Hustle and Ladies Who Launch, and is the former talk show host for the popular radio talk show Launch.

To connect with Jim Debetta visit www.jimdebetta.com

Featured Inventor - Cyndi Lee, Micro Easy Grab

Microwave with your food and grab without burning your fingers! Becomes a trivet and a placemat at your destination! There's no need to find a towel or gloves when the Micro Easy Grab is readily available in the microwave. Not only does the Micro Easy Grab solve a problem but has 8 in 1 incentives: trivet, placemat, potholder, jar opener, utensil rest, splatter guard, food cover etc. It's FDA approved silicone, BPA Free, microwave safe, easy to clean, keeps the turntable clean and stores in the microwave. Micro Easy Grab is great for the home, office, senior living and dorms!

Why Cyndi Lee invented Micro Easy Grab in her own words...

As a kid, I remember heating something in the microwave. Not realizing that the bowl was hot, I went to grab it and OMG! I think we have all grabbed that hot bowl and burnt our fingers at least once in our lifetime.

There are many gadgets in the market to help you avoid such incidents but they are all very frustrating to use.

For example:

1) The classic kitchen towel: Not heat resistant, doesn't have a good grip, gets in the way when trying to place a bowl on the table

and, usually, gets soiled so you have to constantly wash it.

2) Kitchen gloves or silicone mitts: Awkward and huge! It's very difficult to handle a bowl using either of these items.

I've often wondered about how I could solve this problem of being able to safely remove a hot bowl/cup/container from the microwave. Then, one day, voila! The Micro Easy Grab was born! There were many obstacles to overcome and many prototypes but, after numerous variations, I finally had the finished product.

Not only did the Micro Easy Grab prevent one from burning their fingers, it's multifunctional. The Micro Easy Grab is ergonomically designed, keeps your turntable clean, stores in the microwave, edges are tapered for easy handling, doubles as a trivet (sustainable to temperatures of up to 450 degrees Fahrenheit) or a placemat, can be used as a jar opener and is stackable.

Plus, for your convenience, it's dishwasher safe!

The Micro Easy Grab will be a staple kitchen tool and will protect your fingers for years to come.

Purchase your own Micro Easy Grab at www.microseasygrab.com