Joe's a bit of a social media and SEO extraordinaire and one of the first to kill it at these things in our industry. Starting his journey in private practice after travelling to regional Australia, Joe was able to grow quickly in the clinical space and adapt his practice online by leveraging what was (at the time) a new way of approaching social media. Now, Joe travels the world while operating his website, DIET vs DISEASE, that attracts about 1 MILLION readers every month.