"Every business has a story - they just don't always realise what it is."

Business journalist heavyweight Jon Card has written for almost every national newspaper. Specialising in business, enterprise, media and technology, Jon writes regularly for The Times, The Daily Telegraph and The Guardian, and there really isn't a lot he doesn't know about dealing with the media...and what many entrepreneurs do wrong.

Businesses know there are great benefits to gaining coverage in the media - the difficult bit is the "how". In this podcast, we talk how to do it right, storytelling, photoshoots, his life in media land and much more.

This podcast is brought to you by d&t advisory, helping you unlock the magic of your business, and sponsored by QuickBooks – helping UK small businesses stay on top of their finances. For more The Carl Reader Show, follow me on social media @CarlReader.