<p>Founded in 2011, the branding and creative design company, Roots was started by Jonathan Yuen with the goal of returning to the basics of good design. As the principal designer of a small company, hear about what growth and success means to him, and his opinions on where the industry is headed.</p>

Founded in 2011, the branding and creative design company, Roots was started by Jonathan Yuen with the goal of returning to the basics of good design. As the principal designer of a small company, hear about what growth and success means to him, and his opinions on where the industry is headed.

Interview with Jonathan Yuen of Roots

Studio SML features candid conversations with both established and upcoming designers in Singapore. Hear about their personal journeys navigating the industry, sacrifices and rewards that come from pursuing a career in the creative field. By documenting these stories, we want to promote an open dialogue about the industry while encouraging a wider appreciation for our local design culture and the individuals who contribute to it. Studio SML is conceptualised and produced by The Press Room with the support of DesignSingapore Council &amp; the National Design Centre.

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Design

Studio SML features candid conversations with both established and upcoming designers in Singapore. Hear about their personal journeys navigating the industry, sacrifices and rewards that come from pursuing a career in the creative field. By documenting these stories, we want to promote an open dialogue about the industry while encouraging a wider appreciation for our local design culture and the individuals who contribute to it. Studio SML is conceptualised and produced by The Press Room with the support of DesignSingapore Council & the National Design Centre.

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Interview with Jonathan Yuen of Roots

Interview with Jonathan Yuen of Roots