In this episode, Curt and Melody sit down with longtime friend and mentor Josh Latimer for a conversation that goes far beyond business strategy.

They dig into the uncomfortable side of growth... why leveling up often feels like loss, how identity quietly sets the ceiling for your success, and why confidence has less to do with what you know and more to do with what you’ve proven to yourself.

Josh shares openly about failure, reinvention, faith, and the patterns that keep entrepreneurs stuck, even when they “know” what to do.

If you’ve ever felt like you’re circling the same level despite doing the work, this conversation offers a different lens.. one that might challenge more than it comforts.

Key Takeaways:

• You can’t carry your old identity into your next chapter.. real change feels like death, and that’s necessary
• Integrity pays off over time, even when it feels like you’re falling behind the narcissists in the short run
• Confidence doesn’t come from knowing more.. it comes from stacking real evidence through messy, relentless action
• Your “purpose” is less about waiting for a big sign and more about showing up as yourself, right now, imperfectly
• The people at the top are usually just painfully average, except for their willingness to think bigger, move faster, and do more

Timestamps:

0:00 – Josh’s “if it’s worth it, do it” philosophy

8:34 – Identity deaths, destiny, and $100M generosity

17:28 – Meeting your heroes: why it matters

21:27 – Melody’s purpose-versus-profit struggle

27:26 – The messy truth about religious baggage and family

39:30 – Confidence, “holding the pose,” and the alter ego effect

44:45 – Public speaking terror and why more volume changes everything