Interview with Joshua Lee, who is the founder of First Light Studios, an Amazon and eCommerce growth agency that helps legacy brand owners bring their products online with integrity and impact. Joshua works with business owners who’ve built trusted brands over decades — often found on the shelves of REI, Walgreens, and CVS — but haven’t yet cracked the code on Amazon, Walmart, or social shopping.

His team helps these businesses protect their legacy while expanding online the right way.

They only partner with companies led by thoughtful founders — leaders who care about quality, sustainability, and doing right by their customers and their team. Brands that push culture forward, not just push product.

Joshua's web site is https://flstudios.website/