Kate Terry, Head of Demand at Turtl, a content automation platform, Kate shares why she thinks content is essentially communication, and why Turtl is persuading marketers to move away from webpages and PDFs. She discusses how the platform encourages an interactive and personalized approach, and how Turtl provides data that marketers can use to optimise content. 

She also explains the benefits of real-time engagement data, how personalization can be used to increase results, and the true problems marketers face with PDFs.