This interview is with Keith Richman, CEO of Break Media, formally Break.com. Break Media started as bad-boys, a video entertainment site for guys. It has expanded to now include quite a few sites as well as an ad network selling inventory for many other sites, targeting men ages 18 to 34. Keith shares how Break Media started, how it has grown, and how it gets its users to come back. He also touches on why the company decided to start its own ad sales team along with how they sell their advertising.