Before the pandemic, using video for content marketing was growing in popularity. Quarantine propelled the use of video for client communications and prospecting purposes for advisors. Join Ross as he talks to one of the industry’s best experts when it comes to developing video content, Laura Garfield, Co-Founder of Idea Decanter. Learn about the science and research that explains why video is so much more powerful than a phone call. What should you NOT do when communicating via video? Hear Laura’s surprising take on what you should wear in your videos. What are the ingredients for next-level video content? If you are a great public speaker, it may not translate to speaking well on video. What type of adjustments should you make? How can you integrate your video into an email? What basic equipment do advisors need to begin creating videos? Lots of great marketing and communication ideas, don’t miss this episode!

Resources: 

• Idea Decanter