Joined by Lex, the creator behind Fully Booked Babe and the project manager at The Nerd Fam, to pull back the curtain on what modern book marketing actually looks like when you are supporting indie authors and trad authors in real time.

We talk through how The Nerd Fam runs campaigns with a small but mighty three-person team, what goes into monthly catalogs and early reader programs, and why beautifully designed PR boxes can create the kind of shareable content that drives attention and sales on platforms like TikTok and Instagram. Lex also gets practical about the systems that make it possible, including the move to Airtable for tracking readers, managing author workflows, and keeping a fast-moving schedule from turning into chaos.

If you like conversations about BookTok, Bookstagram, publishing, and the real behind-the-scenes work that helps books find readers, hit subscribe, share this with a book friend, and leave a review so more listeners can find us.

Follow Lex on IG and TK @fullybookedbabe

Cover Art by: moi

Intro/Outro Music: positive vibes by nanaacom on Capcut

Contact Email: [email protected]

Podcast IG: @spillthesmutpodcast TT: @spillthesmutpodcast

Jordan IG: @sipsoffiction TT: @sipsoffiction