Lin Chen is a second-generation Asian American and was raised in Southern California, schooled in Texas and Taiwan, and is now pursuing her passions in NYC. She has a passion for building brands – particularly those that share her values in wellness, sustainability, and ethos. As a marketing communication professional with an emphasis on consumer lifestyle and beauty industries, she has worked for companies in various industries, ranging from startup to international public brand and B2B tech to beauty.

Her experience and passion for holistic living ultimately led her to create Pink Moon, an NYC-based consultancy, a boutique consultancy and a newly launched WellCare e-commerce that features female-founded eco-beauty/lifestyle brands. Pink Moon aims to uplift and radically transform the eco-beauty industry.

In less than 3 years, she has helped nearly 20 different female-founded brands bloom in various dimensions of their journey. She has intentionally built a business that works solely with female-founded brands that value sustainability, philanthropy, and holistic wellness because she believes that these values are key to creating a more conscious and empowering beauty space.⁣

Every aspect of Pink Moon has been carefully crafted with intention. Lin has built Pink Moon leveraging deep industry experience – including her internship at 100% Pure (one of the first companies to bring plant-based beauty to the masses), her role as Customer Guide / Social Media Manager at natural skincare retailer Ayla Beauty as well as her Marketing & Sales Director role at luxury organic skincare brand Bottega Organica. Lin’s passion for eco-beauty and wellness is long-standing in both her personal and professional lives. Because of this, she has completely immersed herself in every dimension of the eco wellness space possible, making her knowledge invaluable and vision unparalleled.

https://pinkmoon.co/