Join two marketing and advertising professors as they dive into the trends, challenges, and innovations shaping today’s industry—and the ever-evolving university classroom.

In this episode, we sit down with Lorin Bektas, a student at Pepperdine University originally from the Philippines. Lorin shares her experience building a personal brand, collaborating with companies, and working as a student influencer while balancing academic life. She offers insight into content creation, brand partnerships, and what it takes to stand out in today’s digital landscape.

To learn more about Lorin and her work, connect with her on Instagram and LinkedIn.

Instagram:

https://www.instagram.com/loringabriella/

LinkedIn:

https://www.linkedin.com/in/lorin-bektas-aa08b5266/