Edgar Medina, professionally known as Macksimo, is a Los Angeles-based creative director, photographer, and media personality from Van Nuys in the San Fernando Valley. With roots in graffiti culture, he evolved into a respected visual storyteller, working across music, nightlife, and brand campaigns. Beyond photography, Macksimo has experience in artist management, production, and radio, blending street culture with polished media execution. Known for his 818 pride and community-driven mindset, he continues to build platforms that spotlight local talent while expanding his creative footprint.Brown Bag Producer, Published Photographer, Managing ATM DANNY & More || Cult. Media TV Interview From Graffiti to Grammy Covers: Macksimo on Photography, A&R Vision & Building ATM DannyIn this episode, Macksimo pulls up and breaks down his full creative journey — from tagging in the Valley to shooting for major labels like Epic and Warner, landing album covers, working with G Perico, and eventually stepping into podcasting and artist development.We talk guerrilla marketing, the blog era, Mac Miller memories, West Coast politics, independent strategy, and how he’s building ATM Danny from the ground up — independently.This one is for the creatives.