Mobile's Next Big Thing talks to Maribel Lopez of Lopez Research about the current opportunities and challenges for mobile marketing.

Interview with Maribel Lopez of Lopez Research

Welcome to Mobile’s Next Big Thing blog. 2D barcodes have the potential to revolutionize mobile marketing and advertising. The move to mobile is unstoppable — mobile devices are becoming more powerful, more central to people’s lives. The device you carry with you everyday will eventually be as influential as the television was in earlier decades. Mobile barcodes can unlock a massive consumer audience, and bring truly personalized offers to millions of people.

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Interview with Maribel Lopez of Lopez Research

Interview with Maribel Lopez of Lopez Research