Mark Abrami, Senior Manager of Business Value Services at Hootsuite, a global leader in social media management, discusses his career journey from psychology through to marketing, and why he decided to specialize in social media marketing. He explores why he thinks B2B social is lagging compared to B2C, and how B2B marketers need to overcome the fear associated with social media. 

He also shares how Hootsuite's full enterprise solution grows and scales with different organizations, as well as tips on how to be successful, and the true benefits of having a social management solution.