Mark Stiving is chief pricing educator at Impact Pricing.  He earned a Ph.D. in pricing, wrote a book on pricing, and wrote hundreds of articles and blogs.  He was a pricing executive and has coached many companies on pricing and value. He currently shares his pricing knowledge on the podcast, Impact Pricing. 

In this episode, Mark talks about how value-based pricing helps a business be more profitable through an understanding of pricing and value. 

 

“Value-based pricing simply means charge what your customers are willing to pay.”

–Mark Stiving

 

Why you have to check out today’s podcast:

• Know your way to more profitable pricing by adopting value-based pricing

• Learn why you should charge higher prices for your services

• Know why pricing is the most powerful tool in your marketing mix

 

Learn More about the 3X Value Growth Model

Go to www.3xvaluegrowth.com/model

 

 

Episode Takeaways: Different Revenue Buckets that Subscriptions Have to Deal With

• The first bucket is customer acquisition and everybody deals with how do I go when new customers.
• The second bucket is customer retention; how do I keep the people who I’ve won. And this is a real pain point when people drop out so it’s an easy one to not ignore. But the third one is how do I grow my existing customers. How do I get my current customers to pay me more money?
• The third bucket is revenue bucket that almost everybody ignores. 

 

Resources|Links

Subscription Growth Calculator: Gain valuable insight when you try our proprietary Subscription Growth Calculator at no cost. This powerful tool helps you determine how to grow your company through each key revenue bucket: acquisition, retention, and expansion. get it here: www.impactpricing.com/sgc

 

Connect with Mark Stiving 

• Email: [email protected] 
• www.impactpricing.com
• LinkedIn 
• Twitter 
• Podcast

 

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