When Marshall Rader was diagnosed with celiac disease, finding gluten-free products was no easy feat. This inspired him to develop a gluten-free bar which led him to co-found a gluten-free product company with his brother. GFB, originally “Gluten Free Bar” is now “Gluten Free Brother’s”. GFB launched their first product 11 years ago, when ‘gluten free’ was a term no one had really heard of.On today’s episode of The Irresistible Factor, Marshall talks about how the market for gluten-free products has changed since the start of his company, and how the growth of the market and the rise in competition have affected their brand. He also talks about how they raised capital through bootstrapping, and how they have grown tremendously while maintaining honorable principals.Not only do their products taste delicious, but they are also a brand that does good. Marshall shares why they decided to get certified as a B Corp, and how they have been a zero-waste facility for 3 years now – over 90% of what goes into their facility does not go into the landfill. They also have inclusive hiring programs, focusing on people that have challenges gaining employment, oftentimes with criminal backgrounds.Join us to hear Marshall’s inspiring success story, and advice worth listening to. “Even if you don’t really have a real company yet, you could be organized and show up prepared, and show up on time. And it sounds weird, but wear a suit to a meeting.