Today we’re talking to Ryan Wallman Head of Copy at Wellmark a Melbourne creative agency that specialising in niche industries and in particular healthcare and pharmaceutical communications. Ryan has an alter ego Dr Draper on Twitter and is a well known name in copywriting circles.

Tune in to learn:

• What a Head of Copy job entails
• How Ryan started out as a copywriter?
• Advice for copywriters considering specialisation?
• Whether you need qualifications to become a medical copywriter?
• Tips for breaking into agency land?
• Ryan's biggest challenges in his copywriter career
• Ryan's creative process
• Tips for newbie copywriters

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Andrea Rowe from Your Coastal Connection for her fab review, read out on the show.

Find out more at:

• Linkedin
• Wellmark blog
• Wellmark
• Twitter

Links mentioned in this article:

• 'A beautiful constraint’ book 
• Ad Teachings (Suzanne Pope)
• Andy Maslen’s copywriting books 
• Dave Trott’s books 
• Drayton Bird’s books 
• Mark Duffy’s article on unexpected visuals 
• Nick Asbury’s site
• Ogilvy on Advertising
• Product copy agency
• Rory Sutherland’s article