The Other Side of Sales

Interview With Micah Zayner


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Backstory

-Micah’s sales journey started in the 2000s when he began cold calling for the New York Times.

-After college he began helping his brother with his e-commerce business and made the move to the Bay Area where he later broke into tech sales and learned the power of the tools tech sales utilized.

-With that understanding he accepted a BDR position at LaunchDarkly. At the time there wasn’t a ton of communication between the head of marketing at the BDR team which made his time there difficult. The marketing department was not very receptive to his ideas.

-Wanting to dive deeper into marketing, he pitched himself to Gravitational and currently works as their Demand Generation Manager.

Sales Addiction

-In sales, hours spent working equals more money and the better you’re spending those hours equals more money. Add in the fact that Micah wasn’t being recognized for his work, but wanted to be seen as someone that could perform and you have the perfect conditions for becoming addicted to working.

-It wasn’t until he began having stress related medical problems that he realized he needed to make a change.

Pitching Yourself and Seeing Your Value

-When he went in for an interview with Gravitational they weren’t hiring for the job, but he pitched himself through an email to the VP of Sales, met him for coffee, and 5 days later had an offer letter.

-This happened so quickly because he recognized his value. Micah had built out a dashboard that highlighted his successes and value to his previous company including information like the amount of opportunity he brought in, pipeline value, etc. so when it came time to reach out he was ready.

-We are our own worst critics, to see your value you need to acknowledge and adjust how you speak to yourself. Whether you read motivational books or listen to speakers, find a way to hype yourself up and fake it til you make it.

Separating Your Identity

-As a sales person it’s easy for your personal identity to become so intertwined with the company’s that they become one, but it’s important to maintain some sort of definition.

-Micah advises to look at your social media presence because you have a personal brand. All of the connections he’s made and conversations he’s had at previous employers are his own, not his company’s, and are relationships he can carry forward as he transitions throughout his career.

Resources

-Crucial Conversations

Connect With Micah

-LinkedIn

Send in a voice message: https://anchor.fm/othersideofsales/message
Support this podcast: https://anchor.fm/othersideofsales/support

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The Other Side of SalesBy Ashleigh Early