Beyond Creativity mit Christian Kressmann

Interview with Mike Michalowicz: What can teachers learn from marketing techniques?


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Mike is one of the moste humble, kind and entertaing entrepreneurs and business mentors.

He is the author of 7+ books - one including finacial managment for children (a book for children).

And his recent book is: "Get Different"

in this, he lays out the fundamental framework for effective marketing: D.A.D.

But the rules of marketing are very relevant for teachers as well.

Why?

Teachers need to raise and keep the attention of their students.

in this content-rich episode we cover:

  • Intro Mike 0:37
  • new book: teaching more from a marketing perspective 2:39
  • If you have a different voice, you will get noticed 5:49
  • 3 steps framework 6:20
  • example of different teching 10:25
  • habituation 14:36
  • sudden spikes 17:40
  • direct framework 21:16
  • final words 23:28


To find out more about Mike and his books:

https://mikemichalowicz.com/

 

On Facebook:

https://www.facebook.com/MikeMichalowiczFanPage/

 

On Youtube:

https://www.youtube.com/user/MikeMichalowicz

 On LinkedIn:

https://www.linkedin.com/in/mikemichalowicz/

 On Twitter:

https://twitter.com/MikeMichalowicz


Especially about “Get Different”:

https://www.amazon.de/Get-Different-Marketing-That-Ignored/dp/B08TM2VWGS


Or on Instagram:

@mikemichalowicz

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Beyond Creativity mit Christian KressmannBy Dr. Christian Kressmann