Mobile's Next Big Thing talks with Mobile Marketer magazine's Mickey Khan about the state of the industry, and what's coming soon for reaching consumers via their personal devices.

Interview with Mobile Marketer Magazine's Mickey Khan

Welcome to Mobile’s Next Big Thing blog. 2D barcodes have the potential to revolutionize mobile marketing and advertising. The move to mobile is unstoppable — mobile devices are becoming more powerful, more central to people’s lives. The device you carry with you everyday will eventually be as influential as the television was in earlier decades. Mobile barcodes can unlock a massive consumer audience, and bring truly personalized offers to millions of people.

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Interview with Mobile Marketer Magazine's Mickey Khan

Interview with Mobile Marketer Magazine's Mickey Khan