Revolutionizing the non-alcoholic beverage world, our guest today is blazing through this niche market with a quality product and an incredible tenacity. You’ll want to hear this interview with Molly Fedick, the Founder of Buzzkill Wines, on this episode of The Irresistible Factor.Molly shares her journey in creating a non-alcoholic wine for those who love the experience and taste of drinking without the consequences. In our conversation, she opens up about her path to becoming a founder, her experiences in fundraising, and her beliefs on the current trend of holding onto your cash at all costs. Molly talks candidly about her lack of experience and when that helped and hurt her on the journey to creating a successful brand.She also talks about the significant challenges she faced, including navigating capital raising as a woman entrepreneur.Be sure not to miss out on this insightful episode. Start listening now!In this episode you’ll hear:How Molly went from working in the tech start-up world at Hinge to becoming a CPG entrepreneurThe importance of being vulnerable and talking openly about your challenges Setting rules and boundaries as a founderHow she approaches marketing