On todays show, host Ari Fleeman talks to Nick Davis, the innovator behind a new fitness product called the Cinderuck. They discuss the Cinderuck, a backpack designed to incorporate a standard cinder block for rucking and hybrid workouts, providing a cost-effective alternative to traditional rucking plates and specialized gear. 

Davis explains that the product originated from his experiences in the F3 workout community and the need for an easy-to-transport, low-cost weight solution, particularly for traveling. They also cover the current rucking industry landscape, the challenges of manufacturing and product development, and the Cinderuck's intended market. An interesting conversation with an innovator in the space. 

You can find Nick on Instagram @CINDERUCK

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