In this episode, I talk with Paul Flick, founder and President of Premium Service Brands (PSB) on new innovations that are benefitting franchise partners across their nine brands. He shares updates with their customer acquisition app Nesto (which is launching in April of 2024) and the innovative changes they've made with their onboarding and training processes that have benefitted the new 124 franchise locations that were added in 2023 and those who are stacking brands within PSB. He shares insights and examples of how Nesto works, how Kid's Lift is impacting local franchise partners, and the excitement of franchise partners about what was launched at their most recent convention to help franchise partners get an immediate impact in their businesses.