<p>Paul Shapiro 4 times TEDx speaker, CEO and founder of The Better Meat Co. and plant-based pioneer discusses his innovative plans for more sustainable food production.</p>

Paul Shapiro 4 times TEDx speaker, CEO and founder of The Better Meat Co. and plant-based pioneer discusses his innovative plans for more sustainable food production.

Interview with Paul Shapiro - Founder of The Better Meat Co.

<p>The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.</p>

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The Irresistible Factor Podcast focuses on brands in the health and wellness space that want to become irresistible to consumers, investors and retailers. Kristi Bridges is the President and CEO of The Sawtooth Group where she has worked for over 20 years to create innovative, relevant strategies to bring brands and their consumers closer together. She is one of the creators of I-Factor®, the first and only research tool designed to understand today's digital consumer's relationship to brands.

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Interview with Paul Shapiro - Founder of The Better Meat Co.

Interview with Paul Shapiro - Founder of The Better Meat Co.