On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Rachel Kan, the founder of Circular Earth & Real Circularity as well as an author of a book with the same name about circularity – which is the topic of 2024 & is core to achieving true sustainability.

KEY TAKEAWAYS

• We see circularity as a thing that constantly creates new value or keeps the value perception of the things that you’re creating, whether you’re turning it into something else or pushing it into a different industry, it’s still creating value for all of those nested systems.
• We have regeneratively grown cotton that’s been completely rain-fed & is hand woven, so there’s no CO2 involved in the process of creating it, that’s then cut & sewn & designed to have longevity. The knee panels are designed to be modular, they can come out when you put a hole in them & new ones can be put in. At the end of it’s life the mono-fibre can be chopped up and composted because it’s ‘naked’, there are no dyes on it, not even natural dyes.
• We’re creating a customer community where they become a part of this brand & show us what they do with their jeans; do they pass it on, swap it, keep it forever, visit our natural dye workshops & learn which natural dyes to use (not all natural dyes are sustainable). We then need to create the economic functions to do that which could involve creating a festival or a membership around it, or a product for service. Some will be adopted & others won’t, but failure is learning.
• Success comes in many ways and levels for different people & brand sizes, it can be measured by what we want as people. The people that have come together on Sandra’s Stories have been able to showcase their respective businesses, through that brand, & position themselves & say they’ve worked on that project to get more business. It’s not necessarily what the product creates, it’s what that product can create for other businesses as well.

BEST MOMENTS

‘You can have unsustainable circularity, so it’s really important to make distinctions in the first place. There are so many nuances of creating circularity.’

‘The best thing to do with a plastic bottle is to turn it into another plastic bottle because you’re keeping the same value-add with it. Better still, create a long-life plastic bottle that can be turned into another plastic bottle at the end of that lifecycle.’

‘We’re building the bridges for everyone else to walk over.’

‘I don’t care what business size you are, there’s something you can do in this.’

ABOUT THE GUEST

Rachel Kan is a Fashion sustainability specialist at Circular Earth & Ecosystem Architect at The Ecosystem Incubator

CONTACT

www.RealCircularity.com
www.Circular-Earth.co.uk
www.RSKan.com
www.TheEcosystemIncubator.com

Real Circularity 

Ken Alston - https://thekenalston.com
Simon Hedley  (The quote assume nothing confirm everything) His brain work.
https://thestrategicalchemist.com 

Collaborations 

https://sanjastories.com
https://lovebigcoats.com 

Rachel Sheila Kan,
Managing Director,
Circular Earth LTD
www.circular-earth.co.uk
07967 323760

ABOUT THE HOST

Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing & home furnishing ecommerce business. Next, she created a sustainable fashion brand.

In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools & colleges. 

Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed through We Disrupt Agency, a business coaching, mentoring & digital marketing company. 

Tze Ching’s mission is to create a community of global change makers & to contribute to positive change in both people & planet.

CONTACT DETAILS

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