Are there “upsides” to pandemic life? Yes! Join Ross as he chats with Rebecca Hourihan, veteran marketing expert (and eternal optimist!) What short term lessons has Rebecca learned from the pandemic, and what long-term changes has she made as a result of this weird life we are all currently sharing? What are the “two camps” of advisors Rebecca defines when it comes to marketing, and why does one camp have an advantage when it comes to growing their business? How do advisors know where to start with their marketing efforts? Get a quick overview of Google Analytics, a free tool you can put to work right away, and learn why the pandemic is creating an environment ripe for prospecting.

Resources:

• 401(k) Marketing Webpage: www.401k-marketing.com
• 401(k) Specialist Magazine: What's Your 401(k) Business Game Plan?