In this episode, I interviewed Rebekah Morris, the founder of the Arizona Builder's Exchange. Rebekah proves that great ideas are of born of necessity. She moved to Arizona ten years ago and was looking for a resource that would identify trends and activity in the construction industry. Finding none, she decided to develop a digital magazine that has since grown to a distribution of over 4,000 people. AZBEX is now also providing additional resources in the form of their database, conferences, and weekly discussions with industry to help people stay connected and informed. Rebekah shares how her success has hinged on the Power of the Pivot in being nimble and responsive to changing needs and environments in the industry.