In this episode of Event Masters, host Christian Napier interviews veteran executive Ricardo Trade ("Baka") about his illustrious 40-year career in sports and event management. Baka describes his journey from being a handball player on Brazil's national team to working in volleyball, eventually transitioning to organizing major events like the Pan American Games, FIFA World Cup, and Olympics. Baka stresses the importance of building strong teams, embracing innovation, and continuously learning.